Marketing Glossary

DefinitionA/B Testing, also known as split testingWhat is Split TestingWhat is Split Testing?Split testing, also known as A/B testing, is a method used to compare two versions of a webpage or marketing asset to determine which one performs better. During a split test, the audience is split into two?Split testingWhat is Split Testing?Split testing, also known as A/B testing, is a method used to compare two versions of a webpage or marketing asset to determine which one performs better. During a split test, the audience is split into two, also known as A/B testing, is a method used…

DefinitionAccount-Based Marketing (ABM)DefinitionAccount-Based Marketing (ABM) is a highly focused business strategy that treats individual accounts as markets in their own…

DefinitionAnalyticsDefinitionAnalytics refers to the systematic computational analysis of data or statistics, particularly in marketing, where it helps businesses measure, interpret,…

DefinitionAn Attribution ModelDefinitionAn Attribution ModelDefinitionAn Attribution Model is a framework used by marketers to assign credit to various touchpoints in a customer journey that lead to a conversion or sale. Attribution models help determine how much value each marketing channel, campaign, or interaction should is a framework used by marketers to assign credit to various touchpoints in a customer…

DefinitionB2B MarketingDefinitionB2B Marketing (Business-to-Business Marketing) refers to the strategies and activities used by companies to market their products or services…

DefinitionB2C (Business-to-Consumer) Marketing refers to the strategies and activities that businesses use to promote their products or services directly to…

What Is a BacklinkWhat Is a BacklinkWhat Is a Backlink?A backlink, also known as an inbound link, is a hyperlink on one website that directs users to another website. Backlinks are an essential part of SEO because they act as a vote of confidence from one?A backlinkWhat Is a Backlink?A backlink, also known as an inbound link, is a hyperlink on one website that directs users to another website. Backlinks are an essential part of SEO because they act as a vote of confidence from one, also known as an inbound link, is a hyperlinkWhat Is a Hyperlink?A hyperlink is a clickable element on a webpage that directs users to another location, either within the same site or to an external site. Hyperlinks can be in the form of text, images, or buttons, and on one website…

What Is Behavioral TargetingWhat Is Behavioral TargetingWhat Is Behavioral Targeting?Behavioral targeting refers to the practice of using data about a user’s behavior on websites and online platforms to serve personalized ads or content. This targeting strategy relies on tracking users’ online activities, such as browsing history,?Behavioral targetingWhat Is Behavioral Targeting?Behavioral targeting refers to the practice of using data about a user’s behavior on websites and online platforms to serve personalized ads or content. This targeting strategy relies on tracking users’ online activities, such as browsing history, refers to the practice of using data about a user’s behavior on…

What Is Bounce RateWhat Is Bounce RateWhat Is Bounce Rate?Bounce rate is a metric used in web analytics to measure the percentage of visitors who land on a webpage and then leave without interacting further with the site. A "bounce" happens when a user visits a?Bounce rateWhat Is Bounce Rate?Bounce rate is a metric used in web analytics to measure the percentage of visitors who land on a webpage and then leave without interacting further with the site. A "bounce" happens when a user visits a is a metric used in web analyticsWhat is Web Analytics?Web analytics is the process of collecting, measuring, and analyzing data related to website traffic and user behavior. It helps businesses understand how visitors interact with their website, identify areas for improvement, and make data-driven decisions to to measure the percentage of…