Archives: Glossary Terms

What Is the Freemium Model? The freemium model is a business strategy where a company offers basic services or products…

What Is a Marketing Funnel? The marketing funnel is a model that represents the journey a potential customer takes from…

What Is Exit RateWhat Is Exit RateWhat Is Exit Rate? E... More? E… More? Exit rateWhat Is Exit RateWhat Is Exit Rate? E... More? E… More is a website analyticsWhat…

What Is Evergreen ContentWhat Is Evergreen Co… More? Evergreen contentWhat Is Evergreen Co… More refers to content that remains relevant…

What Is Engagement RateWhat Is Engagement R… More? Engagement rateWhat Is Engagement R… More refers to a metric that measures…

What Is a Drip CampaignWhat Is a Drip Campa… More? A drip campaignWhat Is a Drip Campa… More, an automated…

What Is Direct MailWhat Is Direct MailWhat Is Direct Mail?... More?… More? Direct mailWhat Is Direct MailWhat Is Direct Mail?... More?… More refers to physical marketing materials such…

What Are DemographicsWhat Are Demographic… More? DemographicsWhat Are Demographic… More refer to statistical data about a population, specifically characteristics such…

What Is Data-Driven MarketingWhat Is Data-Driven … More? Data-driven marketingWhat Is Data-Driven … More uses data collected from various sources…

What Is Conversion RateWhat Is Conversion R… More? Conversion rateWhat Is Conversion R… More is the percentage of visitors or…