Archives: Glossary Terms

What is a Transactional Email? A transactional email is a type of email that is sent to a user in…

What is a Tracking Pixel? A tracking pixel is a small, transparent image or snippet of code that is embedded…

What is Thought Leadership? Thought leadership is the practice of positioning oneself or a company as an authority in a…

What is the Target Audience? A target audience refers to a specific group of individuals that a business aims to…

What is a Subscriber List? A subscriber list is a collection of individuals who have opted in to receive regular…

What is Smarketing? Smarketing is the alignment of sales and marketing teams to work collaboratively toward common goals. The term…

What is Split Testing? Split testing, also known as A/B testing, is a method used to compare two versions of…

What is SERP? The Search Engine Results Page (SERP) refers to the page displayed by search engines like Google in…

What is Social Media Marketing? Social media marketing is the use of social media platforms and websites to promote a…

What is Responsive Design? Responsive design is an approach to web design that ensures a website’s layout and content automatically…