Archives: Glossary Terms

What is Referral Traffic? Referral traffic refers to the visitors who come to your website through external links on other…

What is Retargeting? Retargeting is a digital marketing technique that targets users who have previously interacted with your brand but…

What is Return on Investment? Return on Investment (ROI) is a key performance indicator (KPI) used to evaluate the profitability…

What is Remarketing? Remarketing is a digital marketing strategy that targets users who have previously interacted with your website or…

What Is a Quick Win? A quick win refers to a business strategy or tactic that can deliver a rapid…

What is Query Optimization? Query optimization is the process of enhancing the performance of a search query in databases, search…

What Is Google Ads Quality Score? Quality Score is a metric used by Google Ads to measure the relevance and…

What Is a Qualified Lead? A qualified lead is a potential customer who has shown a significant interest in your…

What Is Podcast Marketing? Podcast marketing refers to the use of podcasts as a platform for promoting a brand, product,…

What Is Programmatic Advertising? Programmatic advertising refers to the automated buying and selling of digital ad inventory using software and…